Cross-Channel Copywriting Slop
When you're running an ad on a non-click platform, why are copywriters still using CTAs - especially AI slop CTAs?
Unsolicited Chicken is the New Cold Calling
Here are this week's weirdest marketing and design stories to inspire you what not to do. A Salesforce. rep just delivered Chick-Fil-A to my office (/r/salesforce): Someone delivered $500 of chicken to a Redditor's office. The catch: whoever did it forgot the Chick-Fil-A sauce – and
What's up with the Copyhackers drama?
Is Copyhackers trolling for engagement, or is the company actually on the way out? That's the question longtime fans of the company are asking after yesterday's Instagram carousel about #poorwriter mindset. Copyhackers posted an Instagram carousel with some harsh words about those with #poorwriter mindset. View
The greatest commerce article of all time gets a sequel
How the manager of Jefferson Starship led to the creation of the greatest affiliate commerce ever – and kind of ruined the internet.
How SEO's fundamental, inescapable flaws ruin smart people
My first SEO content job was in 2011 and paid $0.01/word. As a graduate instructor, I realized the stipend I received from the English department couldn't possibly cover tuition, food, and rent. So I began writing SEO keyword-stuff articles on topics like: * How I built a
Serial killer-themed ad campaign claims clients entire business as victim
After consumers complained about a single ad, a life insurance company is legally barred from accepting new customers. It's a potential corporate death sentence for DeadHappy.
Oh crap, that “2024 design trends” article is due in like, a week
Are we doing gradients again? I don’t know how, but it’s the second week of December. And that means my “Top 10 design trends to dominate 2024” article is due in like four days. I haven’t even started. But fortunately, web design has kinda plateaued. Right? It’
The Marketer’s Guide for Turning National Pain into Profit
How to use a national tragedy, serious illness, and our broken society to hit your marketing KPIs. As an American, my news is a never-ending stream of national tragedies. And as a marketer who doesn’t know the meaning of “Work/Life Balance”, I don’t have time to pause
[Game] Time for Cutbacks!
Can you identify which activities have “impact” for the business? Last week Meta Facebook* announced it would lay off 10,000 workers after somehow not making enough money. In unrelated news, no one wants to wear a face camera to attend status meetings, which is why Facebook lost $13.7
If you’re struggling with impostor syndrome, this Samsung ad might help you feel better
Who hasn’t been fact-checked by their ad platform? Do you ever feel like everyone on your team is smarter than you? As the resident dumbest-guy-in-the-room, 90% of my job is asking stupid questions just in case someone (me) is missing an important point. And sometimes, that leaves me feeling
Chadwick Boseman and Michael Jackson promote Twitter Blue
This week, Elon “gifted” Twitter Blue to every account with over 1M followers. (If you don't know, Twitter Blue is Elon's plan to somehow earn back $44B, $8/month at a time. It's also an easy way to spot incels on Twitter.) But this